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New National Youth Campaign Launches Nationwide, Targets Specific States

Submitted by News Desk on Wed, 09/16/2009 - 11:27am
‘Consequence’ Youth Organizing Campaign to Push for  Urgent Congressional Action on Climate, Clean Energy Plan

 The Consequence campaign, a new national grassroots organizing effort, kicked off today with a nationwide online advertising campaign, print and radio advertisements in targeted states, and the launch of an innovative social networking site,, that will lie at the heart of the youth-focused campaign. Consequence will organize young people in states across America to demand urgent Congressional action on a comprehensive clean energy and climate plan that will unleash investment in clean energy sources like wind and solar, creates millions of clean energy jobs, reduces our dependence on oil and place firm limits on the carbon pollution that causes global warming.

 “Young people have an incredibly important role to play in demanding a clean energy future,” said Jessy Tolkan, Energy Action Coalition Executive Director.  “They understand that we must pursue a ‘Yes We Can’ approach to our nation’s climate and energy challenges and that there are real consequences—for our economy, our security and the future of our planet---if Congress fails to act. Through an intensive effort to organize and mobilize these young people, the Consequence campaign and its partners will ensure that our elected officials know that young people demand a commitment to a clean energy economy that creates millions of clean energy jobs, reduces our dependence on oil and curbs dangerous global warming pollution.”

A major national paid media effort will mobilize youth to join the Consequence campaign. A sizable national online advertising campaign will be supplemented by radio and print advertising in targeted states, including: Arkansas, Indiana, Maine, Michigan, Missouri, Montana, Nebraska, North Carolina, North Dakota, Ohio, Pennsylvania, and Virginia.  In addition, more than 300,000 posters, stickers and other materials have been distributed and will begin appearing on campuses across this country this week.

“Young people are intensely passionate about clean energy and climate issues,” said Maura Cowley, Consequence national campaign staffer.  “We know that it’s our generation who will bear the burden of runaway global warming if Congress fails to act soon.  We hope our leaders in Washington also understand that it’s clean energy jobs now or pay later.”       

Numerous prominent student, youth, and climate organizations have lent their support to the Consequence campaign.  Organizations supporting the campaign include: Rock the Vote, League of Young Voters, Sierra Student Coalition, SustainUS, Climate Protection Action Fund and Repower America, Michigan Student Sustainability Coalition, Global Exchange, Southern Energy Network, National Wildlife Federation, Avaaz, and Campus Progress.

 For more information, please visit