"We had a sense of power. People saw they could make changes. People who got jobs through the Committee would come back to give something back to the community. People on the street knew… that this Committee was doing something for them. I learned things in the Mission Coalition Organization that I’d never have learned anyplace else. And they worked other places, too.” So said the late Rich Sorro, executive director of the Mission Hiring Hall, a nonprofit job placement agency in San Francisco’s Mission District, in a 1996 interview shortly before his death.
Over 25 years ago, Rich Sorro was a leader in the Mission Coalition Organization (MCO)—an important organization in the history of the neighborhood and the city. The MCO grew out of the Mission Council on Redevelopment (MCOR), formed in 1965 to either control or stop a plan to make San Francisco’s Mission District an urban renewal area. San Francisco’s low-income communities had already experienced the bulldozer approach of federally-funded urban renewal and had learned that early community action was the only way to halt the bulldozers.
When the city’s Redevelopment Agency began eyeing the Mission, organizers and activists were ready. The urban renewal proposal for the Mission was defeated in early 1967 by a slim 6-5 majority in a combined city council/county board of supervisors meeting. MCOR suffered the fate of single issue organizations—it won its victory and disbanded. But many of its leaders and organizers remained in the Mission.
Then in 1968, Mayor Joseph Alioto announced his intention to include the Mission District in San Francisco’s Model Cities application to the Federal Department of Housing and Urban Development (HUD), if a broadly-based group of Mission District leaders came together and asked him to do so. Afraid that this might turn into a Trojan Horse for urban renewal, veterans of MCOR banded together early to provide leadership for the coalition, which was called the Temporary Mission Coalition Organization (TMCO) and recognized as the neighborhood’s voice in Model Cities planning. The leaders, however, agreed that the organization, unlike the MCOR, would be multi-issue in character and would not limit itself to participation in the Model Cities effort. After a founding community convention was attended by over 800 delegates and alternates, “Temporary” was dropped from the name.